Influence of entrepreneurial experience, alertness, and prior knowledge on opportunity recognition

Yu Li1, Pei Wang1, Ya-Jun Liang1
1Department of Psychology, Shanghai Normal University, People’s Republic of China
Cite this article:  Li, Y. , Wang, P. , & Liang, Y. (2015). Influence of entrepreneurial experience, alertness, and prior knowledge on opportunity recognition. Social Behavior and Personality: An international journal, 43, 1575-1584.

Volume 43 Issue 9 | e4767 | Published: October 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.9.1575

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The influence of Chinese university students’ entrepreneurial experience, alertness, and prior knowledge on opportunity recognition was examined using the novice–experienced entrepreneurs contrast paradigm. After viewing a self-made opportunity situation, 94 entrepreneurial university students and 114 nonentrepreneurial university students were instructed to complete via email or paper and pencil tests measures of opportunity recognition, entrepreneurial alertness, and prior knowledge. The results showed that entrepreneurial alertness significantly and directly predicted opportunity recognition, whereas prior knowledge significantly and indirectly affected opportunity recognition through its impact on entre- preneurial alertness. The entrepreneurial alertness of nonentrepreneurial university students significantly influenced their opportunity recognition; in contrast, the prior knowledge of entrepreneurial university students greatly influenced their opportunity recognition. Practical implications for entrepreneurial training and future directions for research on opportunity recognition are discussed.

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