How do implicit materialism and postmaterialism affect proenvironmental behavior?

Kexin Zhou1, Lijuan Ye2, Liuna Geng2, Qiaoxin Xu2
1Ecological Center, Nanjing Institute of Environmental Sciences, Ministry of Environmental Protection, and Collaborative Innovation Center of Atmospheric Environment and Equipment Technology, People’s Republic of China
2Department of Psychology, Nanjing University, People’s Republic of China
Cite this article:  Zhou, K., Ye, L., Geng, L., & Xu, Q. (2015). How do implicit materialism and postmaterialism affect proenvironmental behavior? Social Behavior and Personality: An international journal, 43(9), 1495-1506.

Volume 43 Issue 9 | e4688 | Published: October 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.9.1495

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

In this study, we explored implicit materialistic and postmaterialistic values, focusing on the relationship between these values and environmental behaviors. Participants were 60 Chinese students, who completed via self-report the Implicit Association Test (IAT) and the Environmental Behaviors Questionnaire, along with a situation simulation experiment to measure their actual environmental behavior. Our results provide the first evidence for an application of the IAT in research focused on materialism and postmaterialism. We found that implicit postmaterialism significantly predicted proenvironmental behavioral intention in a Chinese context, and implicit materialism was a strong predictor of actual proenvironmental behaviors (i.e., avoidance of paper waste). These results indicate that, for Chinese people, materialism is an important motivation for their actual proenvironmental behaviors.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.