Self-disclosure on social networking sites

Kaan Varnali1, Aysegul Toker2
1Department of Advertising, Istanbul Bilgi University, Turkey
2Department of Management, Bogazici University, Turkey
Cite this article:  Varnali, K., & Toker, A. (2015). Self-disclosure on social networking sites. Social Behavior and Personality: An international journal, 43(1), 1-14.

Volume 43 Issue 1 | e4277 | Published: February 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.1.1

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Our aim was to contribute to the understanding of self-disclosure behavior on social networking sites (SNS). Participants (N = 1,294) completed online surveys comprising measures of willingness to disclose personal information on SNS, self-esteem, SNS affinity, self- disclosure, honesty of self-disclosure, subjective norm, self-monitoring skills, and public self-consciousness. Our findings suggest that self-disclosure mediates the impact of communication-based personality characteristics on the use of SNS, and that subjective norm and SNS affinity also have significant independent effects.

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