Analysis of representation of sexuality on women's and men's pornographic websites

Jae Woong Shim1, Mahnwoo Kwon2, Hong-In Cheng3
1School of Communication and Media, Sookmyung Women's University
2School of Digital Content, Kyungsung University
3Department of Industrial and Management Engineering, Kyungsung University
Cite this article:  Shim, J., Kwon, M., & Cheng, H. (2015). Analysis of representation of sexuality on women's and men's pornographic websites. Social Behavior and Personality: An international journal, 43, 53-62.

Volume 43 Issue 1 | e4126 | Published: February 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.1.53

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We investigated how the sexuality of men and women is represented on pornographic websites aimed at women and pornographic websites aimed at men. We analyzed 200 pornographic images randomly selected from 4 websites (2 aimed at women and 2 aimed at men). The criteria for comparison were based on concepts of sexual inequality and sexual objectification that have been commonly used in the literature on analyses of pornography content. The findings showed that websites containing pornography aimed at men were more likely than the websites aimed at women to include content with elements of sexual inequality, whereas websites aimed at women were more likely than the websites aimed at men to include content with elements of sexual objectification.

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