The relationship between personality traits and social media use

Nihan Özgüven1, Burcu Mucan2
1Department of Business Administration, Dokuz Eylul University, Turkey
2Department of Foreign Trade, Dumlupınar University, Turkey
Cite this article:  Özgüven, N., & Mucan, B. (2013). The relationship between personality traits and social media use. Social Behavior and Personality: An international journal, 41, 517-528.

Volume 41 Issue 3 | e2793 | Published: April 2013 | DOI: https://doi.org/10.2224/sbp.2013.41.3.517

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In this study, we investigated the relationship between social media and users’ personality factors. We used a questionnaire comprising the five-factor model of personality (McCrae & Costa, 1987), a life satisfaction scale (Diener, Emmons, Larsen, & Griffin, 1985) and a social media marketing activities scale (Kim & Ko, 2011) to collect data from 503 Faculty of Economics and Administrative Sciences students. The results show that 2 personality traits (namely, conscientiousness and openness to experience), 2 demographic attributes (namely, education and income level) and life satisfaction are significant predictors of social media use. The relationships with the other factors explored were not significant.

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