Factors affecting employee creativity in Taiwan’s Hakka clothing industry

Hsiu-Ju Hsu1
1Department of Fashion Design and Management, National Pingtung University of Science and Technology, Taiwan
Cite this article:  Hsu, H. (2013). Factors affecting employee creativity in Taiwan’s Hakka clothing industry. Social Behavior and Personality: An international journal, 41, 271-282.

Volume 41 Issue 2 | e2778 | Published: March 2013 | DOI: https://doi.org/10.2224/sbp.2013.41.2.271

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I investigated the relationship among employee creativity, personal characteristics, and work environment characteristics in Taiwan’s Hakka cultural and creative industries, specifically the clothing industry. I used snowball sampling to find participants who completed a questionnaire that was either self-administered or administered through telephone interviews, from which I obtained 86 responses for the analysis. I then performed analysis of variance, correlation analysis, and t test. The results reveal that employee creativity was significantly correlated to both personal cognitive style and work environment characteristics. However, the results do not reveal any significant differences in employee creativity with regard to demographic factors.

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