Analyzing behaviors influencing the adoption of online games from the perspective of virtual contact

Hung-Yuan Lin1, Chi-Hsian Chiang2
1Department of Information Management, Shih Hsin University, Taiwan
2Department of Commerce, National Open University, Taiwan
Cite this article:  Lin, H.-Y., & Chiang, C.-H. (2013). Analyzing behaviors influencing the adoption of online games from the perspective of virtual contact. Social Behavior and Personality: An international journal, 41(1), 113-122.

Volume 41 Issue 1 | e2636 | Published: February 2013 | DOI: https://doi.org/10.2224/sbp.2013.41.1.113

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In this study, we discussed the antecedents of online game adoption based on the technology acceptance model. A total of 303 valid questionnaires were collected and hypotheses were tested using structural equation modeling. Results showed that telepresence positively influences parasocial interaction, perceived usefulness (PU), perceived ease of use (PEU), and perceived playfulness (PP). Parasocial interaction was found to have a positive impact on subjective norms (SN), PU, and PP. In addition, SN positively influenced image (Im) and PEU positively influenced PU and PP. Finally, behavioral intention to use (BIU) online games was found to be positively affected by SN, PU, PEU, and PP.

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