Adolescents’ impulse buying: Susceptibility to interpersonal influence and fear of negative evaluation

Yi-Hsiu Lin1, Chen-Yueh Chen2
1Department of Sport Management, Aletheia University, Taiwan
2Department of Athletic Sports, National Chung Cheng University, Taiwan
Cite this article:  Lin, Y.-H., & Chen, C.-Y. (2012). Adolescents’ impulse buying: Susceptibility to interpersonal influence and fear of negative evaluation. Social Behavior and Personality: An international journal, 40(3), 353-358.

Volume 40 Issue 3 | e2491 | Published: April 2012 | DOI: https://doi.org/10.2224/sbp.2012.40.3.

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We examined the effects of susceptibility to interpersonal influence and fear of negative evaluation on adolescents’ impulse buying tendency. A survey of 453 adolescents was carried out and we found the greater the susceptibility to interpersonal influence, the greater the tendency to buy on impulse. Likewise, the greater the fear of negative evaluation, the greater the impulse buying tendency.
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