Buying an automobile in China: How customer satisfaction is linked to perceived subjective well-being

Xia Wang1, Yung-Hsin Chen2
1Department of Marketing, Renmin University of China, People’s Republic of China
2Institute of International Management, National Cheng Kung University, Taiwan
Cite this article:  Wang, X. , & Chen, Y. (2012). Buying an automobile in China: How customer satisfaction is linked to perceived subjective well-being. Social Behavior and Personality: An international journal, 40, 147-156.

Volume 40 Issue 1 | e2396 | Published: January 2012 | DOI: https://doi.org/10.2224/sbp.2012.40.1.147

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The objective in this study conducted in mainland China was to explore how an individual’s satisfaction as a customer in the purchase and use of an automobile is linked with the social level indicator of that person’s perceived subjective well-being (SWB). We found that having the ability to afford major household assets like an automobile that fulfils their needs and gives them satisfaction, arouses a feeling of happiness and perceived SWB in the context of the society they live in, and determines their underlying satisfaction with national economic policy.
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