Job applicants’ use of online job banks: The impact of transaction cost factors and psychological variables

Chia-Hung Hsieh1, Chia-Yi Cheng2, Shu-Chen Wu3
1Department of Business Administration, Ming Chuan University, Taiwan
2Department of Risk Management and Insurance, Ming Chuan University, Taiwan
3College of Management, Ming Chuan University, Taiwan
Cite this article:  Hsieh, C. , Cheng, C. , & Wu, S. (2013). Job applicants’ use of online job banks: The impact of transaction cost factors and psychological variables. Social Behavior and Personality: An international journal, 41, 177-186.

Volume 41 Issue 2 | e2245 | Published: March 2013 | DOI: https://doi.org/10.2224/sbp.2013.41.2.177

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In this study, we investigated the effects of transaction cost factors and psychological variables on job seekers’ use of online job banks. Participants were 366 job applicants in Taiwan. The research results showed that information completeness, trust, and the asset specificity of online job banks had a significantly positive effect on job applicants’ attitudes toward them. Of all the factors at play, asset specificity was found to have the strongest effect on job applicants’ attitudes. We conclude that when job applicants establish a strong asset specificity relationship with online job banks, it enhances their attitude toward future job bank use.

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