Cyber relationship motives: Scale development and validation

Chih-Chien Wang1, Ya-Ting Chang1
1National Taipei University, Taiwan
Cite this article:  Wang, C.-C., & Chang, Y.-T. (2010). Cyber relationship motives: Scale development and validation. Social Behavior and Personality: An international journal, 38(3), 289-300.

Volume 38 Issue 3 | e1990 | Published: April 2010 | DOI: https://doi.org/10.2224/sbp.2010.38.3.289

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In this study a Cyber-Relationship Motives Scale was developed and validated to see what motives drive people to make friends on the Internet. The scale was developed in 4 stages: item generation, purification, parsimony, and scale validation. As results of a 4-stage empirical study 9 factors involved in cyber-relationship motives were proposed: anonymity, the opportunity to meet new people, easier communication, curiosity, emotional support, social compensation, away from the real world, love, and sexual partners. These 9 motives were then grouped into 3 dimensions: adventure, escape to a virtual world, and romance.

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