User acceptance of mobile internet based on the Unified Theory of Acceptance and Use of Technology: Investigating the determinants and gender differences

Hsiu-Yuan Wang1, Shwu-Huey Wang2
1Chung Hua University, Taiwan
2Far East University, Taiwan
Cite this article:  Wang, H.-Y., & Wang, S.-H. (2010). User acceptance of mobile internet based on the Unified Theory of Acceptance and Use of Technology: Investigating the determinants and gender differences. Social Behavior and Personality: An international journal, 38(3), 415-426.

Volume 38 Issue 3 | e1987 | Published: April 2010 | DOI: https://doi.org/10.2224/sbp.2010.38.3.415

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Based on the Unified Theory of Acceptance and Use of Technology Model (UTAUT; Venkatesh, Morris, Davis, & Davis, 2003), the purpose of this study was to investigate the determinants of mobile Internet (m-Internet) acceptance and to understand whether or not there are gender differences in the acceptance of m-Internet. Data collected online from 343 respondents in Taiwan were tested against the research model, using the structural equation modeling approach. The proposed model was mostly supported by the empirical data. The findings of this study provide several crucial implications for m-Internet service practitioners and researchers.
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