Information technology adoption herding: A case study in Taiwan

Chun-Hung Huang1, Yu-Liang Chen2
1Ming Chuan University, Taiwan
2E. Sun Securities Co. Ltd., Taiwan
Cite this article:  Huang, C.-H., & Chen, Y.-L. (2008). Information technology adoption herding: A case study in Taiwan. Social Behavior and Personality: An international journal, 36(6), 825-826.

Volume 36 Issue 6 | e1746 | Published: July 2008 | DOI: https://doi.org/10.2224/sbp.2008.36.6.825

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Herd behavior has long been studied in many academic works and previous research has shown that individuals are influenced by others when making decisions. Recently, we have also observed herd behavior in many instances of popular business models or new technology adoption in organizations. For example, the majority of security houses in Taiwan are adopting the same electronic trading system for no apparent reason. In this study the basis for information technology adoption herding generated by organizational decisionmakers’ investment decisions is examined.

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