Dissociation between implicit and explicit attitudes towards the rich in a developing country: The case of China

Fan Zhou1, Dengfeng Wang1
1Peking University, People’s Republic of China
Cite this article:  Zhou, F., & Wang, D. (2007). Dissociation between implicit and explicit attitudes towards the rich in a developing country: The case of China. Social Behavior and Personality: An international journal, 35, 295-302.

Volume 35 Issue 3 | e1573 | Published: April 2007 | DOI: https://doi.org/10.2224/sbp.2007.35.3.295

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In developing countries in which the gap between the rich and the poor is wide, we hypothesized a dissociation between people's implicit and explicit attitudes towards the rich. We tested this hypothesis in China, the world's largest emerging economy. As predicted, Chinese participants exhibited a negative attitude towards the rich in responding to a questionnaire which measured their explicit attitude. In contrast, when an implicit measure was used, they were found to hold a positive attitude towards the rich. In addition, the correlation between the explicit and implicit measures was not significant.

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