Short-form video addiction, creativity, and psychological resilience: A moderation model test

In the digital era, short-form video addiction among students has raised concerns regarding its impact on cognitive and creative development. This study investigated the relationship between short-form video addiction and student creativity, incorporating the moderating role of psychological resilience. I tested the proposed model with data collected from 300 Chinese college students. The results revealed that short-form video addiction negatively predicted creativity, while psychological resilience was positively correlated with creativity. Critically, psychological resilience significantly moderated the adverse relationship between addiction and creativity, attenuating its detrimental effects. Integrating cognitive psychology and resilience theory, these findings demonstrate that resilience preserves cognitive resources necessary for creative thinking despite addictive media consumption. This research advances understanding of the nuanced impacts of digital addiction and offers actionable strategies to foster creativity in a screen-saturated world.