Moderating effects of need for cognition on attractiveness stereotyping

Arthur H. Perlini1, Samantha D. Hansen2
1Algoma University College, Canada
2University of Waterloo, Canada
Cite this article:  Perlini, A., & Hansen, S. (2001). Moderating effects of need for cognition on attractiveness stereotyping. Social Behavior and Personality: An international journal, 29, 313-322.

Volume 29 Issue 4 | e1094 | Published: June 2001 | DOI: https://doi.org/10.2224/sbp.2001.29.4.313

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

In the present study the moderating role of need for cognition (NFC), and the tendency to engage in, and enjoy, effortful cognitive activity, on the attractiveness bias were explored. Based on previous research suggesting that people low in NFC are more strongly influenced by peripheral cues of persuasion (including physical attractiveness), it was expected that such individuals, compared to those high in NFC, would exhibit a stronger tendency to attribute socially desirable traits to attractive persons. Participants high and low in NFC rated one of four photographs that varied in attractiveness and sex on 17 bipolar personality traits. While both high and low NFC participants rated the attractive target photographs as more socially desirable than the unattractive photographs, the magnitude of this effect was substantially larger for the low NFC participants. The findings suggest that NFC plays a moderating role in the attractiveness bias.


Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.