Main Article Content
We explored the impact of admiration of others regarding their morality, positive attitude, and skills on the fatigue of social media users through the mediators of social media loneliness and social media anxiety. We collected data for analysis from 688 social media users through an online survey. The results show that admiration for morality relieved social media fatigue through the mediator of social media loneliness, and admiration for positive attitude relieved social media fatigue through the mediators of both social media loneliness and social media anxiety. However, admiration for skill aggravated social media anxiety and, further, led to social media fatigue. Admiration for morality and for positive attitude could directly relieve social media fatigue, but admiration for skill led to social media fatigue only when it was transformed into social media anxiety. Our findings have implications for ways to relieve social media fatigue.