Determinants of young vacationers’ recycling and conservation behavior when traveling
Heesup Han (Sejong University), Kiattipoom Kiatkawsin (Sejong University), Hyungseo Bobby Ryu (Kyungsung University), Heekyoung Jung (Changshin University), and Wansoo Kim (Dong-A University), 2019, 47(2), e7650. 

I was really interested to read this article about young vacationers recognizing the necessity of environmentally sustainable tourism, by recycling and conserving water, energy, and local resources.

Living in New Zealand, a country that is known for its clean, green image, it is important to me that all travelers, be it local or international, take care to ensure that tourism here is environmentally sustainable. Also, that environmentally sustainable tourism is practiced on a global level.

The authors of this article state, “When individuals value saving natural resources, preventing pollution, preserving nature, and protecting other species as guiding principles in their life, they are more likely to behave in an environmentally sustainable way when traveling.” The study identified that environmental awareness and environmental concern are important direct drivers of young vacationers’ sustainable decisions.

I agree with the authors that destination practitioners and tour organizers have a responsibility to develop strategies to trigger vacationers’ intention to engage in recycling behavior and water/energy/local resources conservation activities. I would like to see more attention given to this in the tourism industry.I believe it is vital for environmental values and environmental awareness to be taught to young people so that future generations of travelers continue to care for the environments in which they both live and travel. And it would be interesting to know if mature travelers have the same environmental awareness that is emerging in younger travelers. I look forward to future work on the topic.

Suzi Brown | IT Manager
Social Behavior and Personality: an international journal