Gender differences and color: Content and emotion of written descriptions
Heather Arthur, Gail Johnson, and Adena Young, (Texas A&M University–Commerce), 2007, 35(6), 827–834

After joining the copyediting team in mid-2007, Volume 35, Issue 6 was the first SBP issue I had the opportunity to read. At the time, I was just beginning my university studies, so much of the psychology terminology used was unfamiliar to me, and I liked the approachable nature of the content of this particular paper. As I’m so often reminded when reading through a newly published issue, psychology has a great many applications to everyday life and it’s a real skill to make the write-ups of new research accessible not only to academic researchers but also to the general public.

In this study, Arthur, Johnson, and Young assessed how gender influences written descriptions of color, finding that men used fewer words and chose terms with significantly lower emotionality to describe color, while women used a greater total number of words and opted for terms with significantly higher emotionality. A seemingly simple and straightforward result, but then a suggestion is made that future researchers could examine the applied impact of the knowledge of difference in color descriptions. After searching for recent research in the area, I was interested to note that there is a not unsubstantial number of papers on color in relation to information technology, including the user-friendliness of blog interfaces. As always, I do enjoy seeing the potentially unexpected ways in which research directions can develop.

Sarah Krivan | Copyeditor
Social Behavior and Personality: an international journal