Priming emotion concepts and helping behavior: How unlived emotions can influence action

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Lubomir Lamy
Jacques Fischer-Lokou
Nicolas Guéguen
Cite this article:  Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2012). Priming emotion concepts and helping behavior: How unlived emotions can influence action. Social Behavior and Personality: An international journal, 40(1), 55-62.


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In a field setting, participants (N = 227) were primed with 1 of 3 concepts: love (positive valence), distress (negative valence), or solidarity (positive valence). Participants were then asked to give money to help hospitalized children. Results indicated that the inducing of love triggered more helpfulness than the inducing of solidarity or of distress. This finding is explained in light of the emotion schemas theory (Izard, 2007), the gender role theory of helping (Eagly & Crowley, 2006), and affective influences on information-processing strategies (Berkowitz, 2000).

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