Understanding online traders’ behavior: An example from common stock investment in Taiwan

Y. C. George Lin1, Chiung-Lin Chiu1, Elena Kang1
1National Chung Cheng University, Taiwan
Cite this article:  Lin, Y. C. G., Chiu, C.-L., & Kang, E. (2010). Understanding online traders’ behavior: An example from common stock investment in Taiwan. Social Behavior and Personality: An international journal, 38(5), 637-646.

Volume 38 Issue 5 | e2020 | Published: June 2010 | DOI: https://doi.org/10.2224/sbp.2010.38.5.637

Abstract
Full Text
References
Tables and Figures
Acknowledgments
Author Contact

The effect of online trading on investors’ trading behavior is analyzed based on investors’ trading data provided by a major security firm in Taiwan. Findings are as follows: (1) Male and younger traders preferred online trading. Investors who had a higher gross return tended to switch to using online trading. (2) Even though investors traded more actively after going online, their trading performance was not negatively affected. (3) Online trading did not significantly increase speculative trading even though more information can be assessed online. (4) The order execution efficiency of online trading was better than that of phone-based trading.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.