The effects of emotions on variety-seeking behavior

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Shih-Chieh Chuang
Chaang-yung Kung
Ya-Chung Sun
Cite this article:  Chuang, S., Kung, C., & Sun, Y. (2008). The effects of emotions on variety-seeking behavior. Social Behavior and Personality: An international journal, 36(3), 425-432.


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A study with 124 subjects demonstrated that people are likely to include more variety in their consumption decisions when they are induced to a negative emotion than when they are induced to a positive emotion. This phenomenon is explained by emotion-maintenance theory.

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