The flight attendant uniform: Effects of selected variables on flight attendant image, uniform preference and employee satisfaction

Carrie Leigh Haise1, Margaret H. Rucker2
1University of California
2University of California, United States
Cite this article:  Haise, C., & Rucker, M. (2003). The flight attendant uniform: Effects of selected variables on flight attendant image, uniform preference and employee satisfaction. Social Behavior and Personality: An international journal, 31, 565-576.

Volume 31 Issue 6 | e1275 | Published: September 2003 | DOI: https://doi.org/10.2224/sbp.2003.31.6.565

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When a job situation requires the wearing of a uniform, as is the case with flight attendants, both image projected by the uniform and employee preferences are important. The purpose of this study was to examine the effects of components of a uniform on image of, and preference for, the uniform. It was also designed to assess the effects of both uniform attributes and opportunities for feedback on satisfaction with one's own uniform. Using survey data from 121 flight attendants, it was found that differences in neckwear and footwear did not have a significant effect on preferences but did have significant effects on image. Data on liked and disliked features of the flight attendants' own uniforms identified fit and fabric as the two main sources of dissatisfaction. The data on opportunities for feedback about the uniform supported the proposition that more opportunities for feedback may result in greater employee satisfaction.
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