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Does equality contribute to prosocial behavior?

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Chang-Jiang Liu, PhD (Shenyang Normal University, Shenyang, People’s Republic of China) 2009, 37 (10), 1369-1372

It is hypothesized that people who obtain their initial resources in an equal way will behave prosocially since they endorse equality. Using a one-factor (Allocation system: equality, equity, need, vs. individualism) between-paticipants design, in this study participants were presented with a policy scenario. Results showed that an equality-based policy was rated most satisfactory, whereas the mean of contribution amount under the equality condition was less than that of the average contribution amount under the other three conditions. This finding implies that equality undermines people’s prosocial behavior, a finding worthy of further examination.

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Articles published in 2009

Articles by Chang-Jiang Liu, PhD

Articles in volume 37

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